What You Need to Know: B2B Marketing
The best sales and marketing strategies consist of an effective combination of the two. In any successful business, sales and marketing should be working together towards the same goal, and be clearly aligned.
Content is a key element of your inbound marketing strategy and, when implemented consistently, is an effective lead generation tool. In simple terms, your buyers provide their contact details in exchange for your content, and both parties feel they have benefitted from the exchange.
Search Engine Optimization (SEO) is a critical component of an effective inbound marketing strategy. The process involves optimizing web pages, blog posts, and other content on a website to better rank on search engines like Google.
One of the fundamental goals of inbound marketing for B2B is to increase website traffic. Your traffic numbers indicate your website visitor numbers,
Nituno is a Marketing agency specifically focused on the challenges B2B Startups face. Our startup marketing blog is designed to start conversations around the unique challenges SaaS Startups face. As an agency, we help with go-to-market strategy, marketing and sales strategy. Startup Sales and Marketing doesn’t have to be complicated if you work with those who have been through all the challenges before. Specifically, we deliver positioning work to help startups focus their limited spend. Our methodology helps startups avoid potential traps and the wrong markets. We believe firmly that B2B Startups need to do their homework and build a strong strategy before they meet VCs and potential customers.