In the B2B tech space, how do you select the right marketing agency? You’re looking to market something relatively niche…
PPC vs Content Marketing: both are extremely popular – and undeniably effective – marketing strategies. But when pitted against each other, does one come out ahead?
In 2022, 66% of marketers expect their content marketing budget to increase from that of 2021. More and more companies are utilizing content marketing to its full potential. But what makes content marketing so compelling?
The best sales and marketing strategies consist of an effective combination of the two. In any successful business, sales and marketing should be working together towards the same goal, and be clearly aligned.
Content is a key element of your inbound marketing strategy and, when implemented consistently, is an effective lead generation tool. In simple terms, your buyers provide their contact details in exchange for your content, and both parties feel they have benefitted from the exchange.